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Why people prefer designer clothes?

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Fashion industry
Fashion industry is flourishing day by day now a days because designers are designing dresses according to the demand of normal people. Few years ago people were not aware of brands but now everyone is tuning towards brand and have the knowledge that which brand is renowned and which one is not.

It is the time of Brands! Brands! Brands!

Middle class peopke of our society has started using brands so to meet with the higher class and to look like them, the main reason that we all are crazy after brands is that they offer us the best product at the same price that we get locally from the market, so that’s why people prefer to buy from brands as they are more reliable and you don’t have any confusion in your mind that weather this product is long lasting or not.

Few decades before no body know about the fashion industry but now everyone know about it due to the following reasons;


Due to different marketing techniques used to make your product renowned many people are aware of the new brands like maria B, breech tree, khaadi and many other brands.

Value their customers :

Fashion industry flourished as they focus on their values and doesn’t dissatisfy their customers for their product or their product quality.

Best services:

When we buy anything from the local market, they don’t provide, exchange service or return policy, we have to argue with them to return or exchange that product if we face any difficulty in using it. But brands have made life easier by providing us the exchange and return policy within the given time and we don’t have to argue to get the required product.

Social media:

Social media is the biggest source of awareness about fashion industry the more we are motivated towards media the more we are aware about the fashion industry.

Welcoming new talent:

As media has played a vital role in awaring the people about fashion industry, now most of our people know about it and also supports their children to join this industry and earn their name in this field.

Social acceptance:

As brands are becoming a status symbol that which type of brand a person is wearing and through that other people judge their social status, so to become socially acceptable in the society we all buy brands which are renowned.

Education about fashion:

Now many  universities are offering fashion designing courses and diplomas si to educate our generation about the fashion and its advantages. They are also educating our children that how to carry the fashion and which style suits you the best.


Fashion industry has flourished due to the awareness of people about brands, but in reality we want to upgrade our living standards by buying the best product from the brands as they are trustworthy and doesn’t disappoint their buyers.

After reading this article I want to leave a question for the readers that;

Do you think fashion industry has a positive effect on our lifes ?

Author: Muniba Mazar – Pakistan

sourcephoto: pinterest


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